Last night there was an interesting car advert on TV: Vauxhall cars, the British brand of General Motors, seems to want to remind us that it is an English car, not Scottish, Welsh or Northern Irish. The ad showed England flags and people wearing white English rugby jerseys. My first thought was that the advertisement was intended to differentiate Vauxhall from the German GM brand, Opel, but Susan thought it was just a crude attempt to tie the brand to some idea of patriotism.
I wonder if anybody buys a car these days because it’s made in England. There are lots of cars built in Britain these days, but with only a couple of very small specialist builders these plants are owned by foreign companies. Car companies from Japan, China, India, Germany, France and the USA all build cars here.
Maybe that’s what the ad was about.
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